Client: Medalla Light (Beer brand) | DDB Latina Puerto Rico
Objective: Create a campaign that inpsires the puertorrican community and reminds the people where and why the beer was born.
Job responsability: Digital Strategy, Implementation and Execution on location with production and ideation directly from Lima, Perú during the Pan-American Games of 2019, with the Comite Olimpico of Puerto Rico
This campaign received many nominations and awards including Best Content Marketing, Best 360 Campaign and Best Multichannel Marketing, by SME Digital Awards and Best local Idea by el Ojo de Iberoamérica.
