Client: Top Manta | Brother Barcelona, School for Creativity
Objective: Create a campaign to promote the oppening of the first legitimate Top Manta store.
“Los manteros” are a group of undocumented inmigrants that come from all over europe, in this case settled in Barcelona, Spain, looking for better lives. Thing is, when they arrive, they have nothing waiting for them and it’s nearly imposible to find jobs because of their citizenship. After years of hardship and selling fake goods on the street, they have formed a syndicate and are looking to take the next step toward legitimate products, jobs and eventually citizenship.
In Brother, we took the challenge of analizing what would be the most impactful way of announcing an oppening of a store with their brand “Top Manta”. This was a very fulfilling proyect.
The following is the pitch deck made for the proyect.
Job responsability: Team Concept | Copy
https://cronicaglobal.elespanol.com/vida/creativos-barcelona-construyen-marca-top-manta_80771_102.html