Client: Inhala Exhala (doula, yoga and massage startup)
Objective: Create a logo & brand identity
The task was to do logo and brand identity that inspired calmness but felt energetic at the same time. Tricky enough. For energy, we decided on the sun as the biggest element because in oriental cultures it represents life, energy, strength, and rebirth. For tranquility, we decided to give “inhala, exhala” a soft type helping translate its meaning and left it alone. That on itself embodies all the calmness and breathing excercises you need.
It was a fun proyect because i don't normally work with the logos by myself.
Job responsability: Concept | Design