Client: Tide (Cleaning Product) | Brother Barcelona, School for Creativity
Objective: Create an ad campaign to promote their new product: Tide Pen.
ManchArte: (manch.arte) is an artistic movement created by accident in the 21st century upon the erradication of clothing stains, by the Tide Pen. The exhibition was to happen at the MuMa “Museo de Manchas”, better known as the MoMa, where pieces of random clothing would be framed and hanged as priceless works of art. There would have been assigned curators explaining how each stain was made and by whom. The exhibition would close after a “cleanup anarchist” would have stormed into the museum destroying the priceless pieces of art, with a Tide Pen.
Job responsability: Concept | Design | Copy